We all know how stressful Christmas shopping could be. This is why Morrisons is trying to make this year’s holiday season a little bit more cheerful for us all. In collaboration with Lyz Cooper, founder of The British Academy of Sound Therapy, Morrisons came up with ‘Festive Fred’ who would replace the usual voice at the self-service tills at all Morrisons stores across the country.
Have you ever been moved to tears or had goosebumps or chills when listening to your favourite track? Do you find high pitched sounds such as alarms or nails down a blackboard really intrusive or even annoying? Have you ever wondered why this is? The way we respond to sound and music is down to the way we have evolved over hundreds of thousands of years.