BAST helps Morrisons in search of ‘the cheeriest voice in Britain’
We all know how stressful Christmas shopping could be. This is why Morrisons is trying to make this year’s holiday season a little bit more cheerful for us all. In collaboration with Lyz Cooper, founder of The British Academy of Sound Therapy, Morrisons came up with ‘Festive Fred’ who would replace the usual voice at the self-service tills at all Morrisons stores across the country.